SUBJECT LINE

Auction your subject line.

Your readers bid to get the next issue dedicated to them: · thanks to their name at the end of the subject line, in every subscriber's inbox, opener or not. The auction closes before you hit send.

1. Three fields below → you get an auction page and a ready-to-post announcement.
2. Share the link with your list (the P.S. works well). Readers bid; cards are only charged for the winner.
3. Before send time we email you the winning tag to paste at the end of your subject line - subject field only, your SEO headline stays untouched. Print what it cleared in the P.S. so the list learns the game.

Newsletter nameThis issue (optional)

Your emailYour auction links, the winning tag, and payout info land here.

Winning spots

One winner takes the surface.

Who can bid

Name-only dedications. No links, nothing to disclose.

Auction length

land the close about 30 minutes before you hit send, so the winning tag is in your inbox in time.

Floor price (USD)Flat 10% fee, only when your auction clears.

Pledge part of the winning bid to a cause (your pledge, shown on the auction page)

What bidders will see

SUBJECT LINE

Your name here

Get your name in the subject line of the next issue. Every subscriber sees it, even the ones who never open.

Bidding opens at $20 · closes in 1 day

Bids place a card hold; only the winner is ever charged.

Also a podcaster, YouTuber, or streamer? See every surface you can auction →